Lise Laurin, CEO of EarthShift Global, has been working since 2000 to support enterprises in their endeavor to reduce social and environmental impacts. With EarthShift Global, she has focused on Sustainability Return on Investment (S-ROI) and Life Cycle Assessment (LCA) as tools for measuring sustainability. She is currently the driving force behind the LCA Capability Roadmap. She is a pioneer in S-ROI, having broadened the scope from the original Total Cost Assessment methodology to include benefits and impacts to society, and in particular how a decision can be adapted to be a win-win-win solution for all stakeholders. Her focus is on building capacity in industry and government, providing software tools, training, and consulting. She is the Vice President of the Sustainability Conoscente Network, a member of the SETAC North American LCA Advisory Group Steering Committee, a member of the board of advisors of the American Center for Life Cycle Assessment and a member of the US ISO TAG on LCA and. She brings to this effort over 20 years in industry and holds a BS in Physics from Yale University.