Don’t blink or you will miss them. Karen Herther and Bethany Stanley of Market Dynamics – Market LOHAS Consulting enjoy raising our partner visibility through creative brand and market visibility solutions and non-profit & community partnerships. Through Market LOHAS (Lifestyle of Health And Sustainability), they love to partner with conscious companies and health & eco brand partners to help them learn about and engage with their customers to grow their business. They work with clients to raise their brand visibility through content marketing, online market research surveys, number crunching data & natural foodie focus groups. Karen and Bethany offer sustainable brand marketing solutions and LOHAS industry thought leadership trends including their panel of Market LOHAS MamboTrack Annual Survey of Health & Natural Consumers.
Karen and Bethany are co-creators and principals of Market LOHAS and lead the Mambo Sprouts Marketing Research & Insight group managing custom brand marketing and online market research services. Karen holds a BS in Business and an MS in Applied Research and Economics from the Pennsylvania State University. She earned a Graduate Certificate in Sustainability (GCS) from the University of Massachusetts. Karen has received multiple leadership and service Awards for her founding roles supporting eco & STEM education. Bethany has spent her career working with consumer packaged goods, both mainstream and natural/organic, and non-profits. Bethany is a professor at Baker University and Avila University teaching advanced college level courses in Brand Marketing, Integrated Marketing, Marketing Communications and Economics. Bethany holds a BA in Economics and Mathematics and an MA in Econometrics from Northwestern University. She has received Awards for her leadership roles in community health, literacy education and green initiatives.