Jackie Herskovitz Russell is the founder and president of Teak Media + Communication, New England’s sole B Corp Certified public relations firm. Founded in 1997, Teak empowers responsible companies and nonprofit organizations to achieve widespread recognition and increase their revenue.
As a former reporter for daily newspapers, Herskovitz Russell understood the power of the media and wanted to leverage it to help nonprofits and responsible businesses grow and continue their good work. Teak believes in the power of business as a force for good. Herskovitz Russell is convinced that businesses have both the power, and an obligation, to change the world for the better. By providing communication services that are based in the disciplines of traditional journalism and digital media, Teak helps important businesses grow. Setting the pace for this progressive public relations firm, Herskovitz Russell accepts the promotional responsibilities of companies and organizations whose ethics and values are aligned with the Teak mission. Teak is best known for promoting responsible companies like RiceBran Technologies and Global Research Innovation and Technology, as well as large charitable organizations including Dana-Farber Cancer Institute, the New England Aquarium, the YMCAs of Greater Boston, and the Isabella Stewart Gardner Museum.
The common thread that runs through all of Teak’s work is its ability to find and promote the stories that lie at the intersection of business and humanity. Herskovitz Russell holds a BA from Skidmore College, and an MAT from Boston University. She is an admitted media hound and considers her work to be a privilege and an honor.